After I arrived at my destination and the adrenaline cooled, a thought I’ve had for the last few months, came bubbling up to the top:
The vast difference in driver education and biking/pedestrian education is what causes this rift between modes.
And the sad reality of it all is that you’re not likely to care about another mode (especially if you don’t use it yourself), until someone you know is injured or worse.
So What Can We Do?
A lot of things, actually.
1. Equal Education
2. Change Safety Messaging
[B' Spokes: MD's Street Smart ad campaign is an example of what NOT to do.]
3. On-Demand Education for On-Demand Services
[B' Spokes: Profesional drivers (for Uber to name one) need more professional training than your run of the mill driver who does limited routes for a limited time.]