Vision professor says Alberta's 'when eyes lock' campaign unfair to pedestrians


By: Kashmala Fida, Metro News

Traffic safety, it would seem, is in the eye of the beholder.

Alberta rolled out a new traffic safety campaign this month, featuring a pair of eyes above the tagline “The most advanced technology in pedestrian safety: It’s safer to walk when eyes lock.”

But Kyle Mathewson, a vision scientist and assistant professor of psychology at the University of Alberta, took to Twitter to criticize the new advertising this week, arguing it's not only ineffective but also blames the pedestrian for collisions.
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http://www.metronews.ca/news/edmonton/2017/10/25/vision-professor-says-alberta-s-when-eyes-lock-campaign-unfair-to-pedestrians.html

[B' Spokes: This story is important for two reasons, it is becoming increasingly obvious that those "professionals" in the safety field are just making things up, with no basis for their claims. Next, making eye contact is just says "I'll do the right thing" for the driver that means the ped will yield and for the ped it means the driver will yield. Obviously, that's not going to work, without a reaffirmation that it is the duty for drivers to stop for pedestrians the car-centric media will continue to victim blame pedestrians like somehow it makes more sense that pedestrians should jump out of the way of speeding cars than two tons of machine act with some courtesy on our public streets.]

by B' Spokes

Like most people I live a hectic life and who has the time for much exercise? Thanks to xtracycle now I do. By using my bike for daily activities I can get things done and get an hour plus work out in 15 minutes extra of my time, not a bad deal and beats taking the extra time going to the gym. In case you are still having trouble being motivated; the National Center of Disease Control says that inactivity is the #2 killer in the United States just behind smoking. ( http://www.cdc.gov/nccdphp/bb_nutrition/ ) Get out there and start living life! I can carry home a full shopping cart of groceries, car pool two kids or just get lost in the great outdoors camping for a week. Well I got go, another outing this weekend.
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