Pedestrian safety ads feature damage to cars, not people
I like the new Street Smart campaign over the last one but Adam Lewis over at Great Greater Washington disagrees "Everyone should follow traffic safety laws, but the idea that it's only the car that gets damaged in a pedestrian accident defies logic." As if it's better to show only the pedestrian getting damaged and imply that a driver of an automobile can simply scape off the carnage like a bug and then be on their merry way,
I seriously doubt that as the results of these ads pedestrians and bicyclists will suddenly feel they are made of stronger stuff then a car but maybe motorists might just get the idea that if they do hit someone they are going to suffer some consequences as well. And maybe that idea might do some good.
But I have to seriously ask why are no stakeholders involved in commenting on this campaign? This cover two metropolitan areas, 81% of the pedestrian fatalities and 78% of the state's population. I would link a little more input would be sought for such a large area.
Greater Greater Washington's coverage.
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