CBF ANNOUNCES "DRIVE WITH CARE" PILOT PROJECT
-> According to an article in the Chicagoland Bicycle Federation "Bike Traffic" newsletter, "Next month the Healthy Streets Campaign rolls out a partnership with the city of Chicago aimed at reducing automobile crashes by 50 percent in a 10-square mile swath of the city's Northwest Side...The Northwest Chicago Drive With Care initiative is a pilot designed to test and demonstrate an integrated approach to crash reduction, employing data to map out crashes and targeted enforcement and social marketing to change motorist behavior. Inattentive, careless self-absorption has become the prevailing standard for motorist behavior, causing the deaths of 200 people and injuring about 32,000 in local traffic each year in Chicago..."Northwest Chicago Drive With Care will be launched at the Healthy Streets Conference, 9 a.m. to noon March 1 at Kilbourn Park, 3501 N. Kilbourn Ave., Chicago. Government officials, community groups, health providers, law enforcement, planners and engineers from throughout the region are invited to participate in crafting aspects of the campaign, and to take home methods and tools they apply in their communities. Participants will learn how combining social marketing with cutting edge targeted enforcement technologies and modest improvements to crosswalk design can make our streets friendlier and safer..."
For more info, go to:
<a href="http://tinyurl.com/35m3kj">http://tinyurl.com/35m3kj</a>;
For a related story on "Social Marketing," go to:
<a href="http://tinyurl.com/36z9gk">http://tinyurl.com/36z9gk</a>;
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