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Friday, October 24 2014 @ 03:21 PM UTC

WTF?! “The Lorax” Gives Mazda “The only Certified Truffula Tree Seal of Approval”

Biking ElsewhereB' Spokes: This is dedicated to the idiot Prius driver on Charles St who was yelling at me to get out of the road and that his Prius does more to save the environment then I will ever do.

To be clear my transportation carbon footprint is a big fat zero for 8,000 miles a year, while a typical Mazda CX-5 will put out 4 tons of CO2 each year.*

While that is better then (most?) other vehicles in "its class", "its class" is the big problem. We need more emphasis on appropriate sized transportation that also includes motorcycles, scooters, bicycles and walking. What we don't need is a push to get cars even bigger and less appropriate then what they need to be like crossovers and SUVs.

The Mazda ad is like calling yourself a vegetarian because you eat meat "only" twice a day. While that's better then 3 times a day, it still is not a vegetarian or in the case of Mazda, hardly "Truffula Tree Friendly".

It's such a sham to associate such a powerful environmental message as "The Lorax" with a gasoline burning engine in a vehicle that is over sized.

See Street Films take as well as the offensive ad: http://www.streetfilms.org/wtf-the-lorax-certifies-mazda-as-certified-truffulla-tree-friendly/
.
* Based on 12,000 miles, 26 MPG and 20 lbs of CO2 per gallon of gasoline.
Ref:
MPG: http://blog.caranddriver.com/2013-mazda-cx-5-technical-specs-155-hp-up-to-33-mpg-highway-no-manualawd-combo/
20 lbs: http://www.peoplesworld.org/a-gallon-of-gas-makes-20-pounds-of-co2/
12,000 miles: http://answers.yahoo.com/question/index?qid=20060928063416AAH41QT

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Authored by: Anonymous User on Monday, March 05 2012 @ 10:31 AM UTC WTF?! “The Lorax” Gives Mazda “The only Certified Truffula Tree Seal of Approval”
His idiocy aside, implicit in his statement is the suggestion that he assumes you're on a bicycle at least partly for environmental reasons.

Even though this may be true about you, in what place would anyone be to make such a loaded assumption? It is always appalling to me when people form these kinds of assumptions. "Cyclists" are not a homogenous group. Personally, I am motivated more by the combination of transportational necessity and sheer pleasure of riding than environmental concerns. It grinds my gears when people see me and automatically perceive me as belonging to a subculture I have nothing to do with.

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