WTF?! “The Lorax” Gives Mazda “The only Certified Truffula Tree Seal of Approval”

B' Spokes: This is dedicated to the idiot Prius driver on Charles St who was yelling at me to get out of the road and that his Prius does more to save the environment then I will ever do.

To be clear my transportation carbon footprint is a big fat zero for 8,000 miles a year, while a typical Mazda CX-5 will put out 4 tons of CO2 each year.*

While that is better then (most?) other vehicles in "its class", "its class" is the big problem. We need more emphasis on appropriate sized transportation that also includes motorcycles, scooters, bicycles and walking. What we don't need is a push to get cars even bigger and less appropriate then what they need to be like crossovers and SUVs.

The Mazda ad is like calling yourself a vegetarian because you eat meat "only" twice a day. While that's better then 3 times a day, it still is not a vegetarian or in the case of Mazda, hardly "Truffula Tree Friendly".

It's such a sham to associate such a powerful environmental message as "The Lorax" with a gasoline burning engine in a vehicle that is over sized.

See Street Films take as well as the offensive ad: <a href="http://www.streetfilms.org/wtf-the-lorax-certifies-mazda-as-certified-truffulla-tree-friendly/">http://www.streetfilms.org/wtf-the-lorax-certifies-mazda-as-certified-truffulla-tree-friendly/</a>; .
* Based on 12,000 miles, 26 MPG and 20 lbs of CO2 per gallon of gasoline.
Ref:
MPG: <a href="http://blog.caranddriver.com/2013-mazda-cx-5-technical-specs-155-hp-up-to-33-mpg-highway-no-manualawd-combo/">http://blog.caranddriver.com/2013-mazda-cx-5-technical-specs-155-hp-up-to-33-mpg-highway-no-manualawd-combo/</a>;
20 lbs: <a href="http://www.peoplesworld.org/a-gallon-of-gas-makes-20-pounds-of-co2/">http://www.peoplesworld.org/a-gallon-of-gas-makes-20-pounds-of-co2/</a>;
12,000 miles: <a href="http://answers.yahoo.com/question/index?qid=20060928063416AAH41QT">http://answers.yahoo.com/question/index?qid=20060928063416AAH41QT</a>;

by B' Spokes

Like most people I live a hectic life and who has the time for much exercise? Thanks to xtracycle now I do. By using my bike for daily activities I can get things done and get an hour plus work out in 15 minutes extra of my time, not a bad deal and beats taking the extra time going to the gym. In case you are still having trouble being motivated; the National Center of Disease Control says that inactivity is the #2 killer in the United States just behind smoking. ( http://www.cdc.gov/nccdphp/bb_nutrition/ ) Get out there and start living life! I can carry home a full shopping cart of groceries, car pool two kids or just get lost in the great outdoors camping for a week. Well I got go, another outing this weekend.
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His idiocy aside, implicit in his statement is the suggestion that he assumes you're on a bicycle at least partly for environmental reasons. Even though this may be true about you, in what place would anyone be to make such a loaded assumption? It is always appalling to me when people form these kinds of assumptions. "Cyclists" are not a homogenous group. Personally, I am motivated more by the combination of transportational necessity and sheer pleasure of riding than environmental concerns. It grinds my gears when people see me and automatically perceive me as belonging to a subculture I have nothing to do with.