SEATTLE, WA: POSITIVE REINFORCEMENT TO INCREASE PED/BIKE SAFETY

-> For a few days last week, Seattle DOT staffers, police officers, and local street-safety advocates used positive reinforcement to reward drivers (and bicyclists) who did the right thing and stopped to let people on foot cross the street. They handed out $5 Starbucks gift cards at an elementary school, a busy bridge crossing, and a protected bike lane downtown. The giveaways were part of Seattles Vision Zero initiative to reach zero traffic fatalities by 2030. They were funded by a state grant aimed at increasing safety for pedestrians and bicyclists. [http://bit.ly/1dcBjuH]

from CenterLines, the e-newsletter of the National Center for Bicycling & Walking.