What and who are really behind all these pedestrian safety campaigns?

By Lloyd Alter, Treehugger

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As it is now, the campaign language and programs promoted by the traffic safety organisations unabashedly victimise the individual (primarily pedestrians and cyclists) rather than speak out about the dangers of motorised vehicles. They also tend to ignore the one most obvious solution to lower road fatalities – a drastic reduction in the number of motorised vehicles on the road.
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Their baseline is clear. Cars are here to stay - everyone else either get out of the way or bubble wrap yourself. What this communication subculture doesn’t talk about is rather telling. Basically anything that would brand cars as the problem - or reducing the number of cars.
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https://www.treehugger.com/walking/what-and-who-are-really-behind-all-these-pedestrian-safety-campaigns.html