Prosecuting drivers is most effective way to improve cyclists’ safety, say West Midlands Police

By Nigel Wynn, Cycling Weekly

West Midlands Police has changed its tactic when it comes to trying to reduce serious injury and death to cyclists on the region’s roads, saying that prosecuting drivers is more effective than running awareness campaigns.

In a comprehensive blog published by West Midlands Police Traffic Unit (WMPTU) last week, the service says that many ‘look out’-stye awareness campaigns miss their intended audience. It says that the most effective way to make drivers more aware of vulnerable road users, including cyclists, is to prosecute them when they commit an offence, including a ‘close pass’ of cyclists.
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http://www.cyclingweekly.co.uk/news/latest-news/west-midlands-police-prosecuting-drivers-effective-way-improve-cyclists-safety-284043