Cycles and cents: One city sets out to prove that bikes are good for business

By BY MARK HERTSGAARD, Grist

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Perhaps most innovative has been the city’s effort to establish bike-friendly shopping districts — the first in the country, officials say — engaging local merchants by showing them how, contrary to common belief, biking can actually bring more customers and vitality to shopping districts.

“The math is pretty simple,” says April Economides, the principal of Green Octopus Consulting and the leader of the city’s outreach to local businesses. “You can park 12 bikes in the amount of space it takes to park one car. And someone who shifts from owning a car to a bicycle tends to have more discretionary income, because, for a commuter, the typical cost of a bicycle is $300 a year, compared to $7,000 a year for a car.”
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