Traditional safety messaging just does not seem to be getting the job done

So let put a 3d "hologram" in the middle of the road of a little girl crossing the road.

"The 3D image will look like an indistinguishable mark from far away, but by the time the driver is within 30 metres, the image of the girl and ball will become clear.

“You’ll see this image start to rise off the pavement and it will look like a little child is crossing the street. As you get closer to the image, the image recedes into the pavement,” Mr. Dunne said."

<a href="http://www.theglobeandmail.com/news/national/british-columbia/driving-a-message-home-with-an-optical-illusion/article1693547/">http://www.theglobeandmail.com/news/national/british-columbia/driving-a-message-home-with-an-optical-illusion/article1693547/</a>;