British kids would rather cycle
By Jonathon Harker Sep 22 2009, 10:08am
Halfords sees 22 per cent year-on-year rise in children’s bike sales; Chain launches kid’s-specific website
A Halfords-commissioned survey has found that almost three quarters (74 per cent) of British kids would like to cycle more with their families, despite 84 per cent of children spending most family time watching TV.
The TNS-conducted survey comes after the national retailer has announced a 22 per cent increase in the sales of children’s bikes over Christmas, compared year-on-year with 2007.
The report also found that almost all (95 per cent) of the children surveyed would rather be more fit and healthy, but do not exercise with their family as much as they would like to.
Cycling was the preferred means of keeping fit amongst the children, with 74 per cent preferring cycling over walking, running or playing team games.