If you build it, will they ride?

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The research identified three key contextual factors that Douma and Cleaveland believe strongly influence the success of new bicycle facilities in attracting riders: location along usable commuting routes, overall network connectivity, and amount of publicity and promotion given to the facilities. In cities where these three factors were not effectively addressed, the number of commuters traveling by bicycle did not increase significantly.
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<a href="http://www.cts.umn.edu/Publications/ResearchENews/2008/09/#newfacilities">http://www.cts.umn.edu/Publications/ResearchENews/2008/09/#newfacilities</a>;

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Baltimore Spokes
https://www.baltimorespokes.org/article.php?story=20081206144122683