New Bike Safety Ads Urge Drivers to Look Out

By Sewell Chan - New York Times
...
The ad campaign, known as LOOK, was created free of charge by the advertising agency Publicis in Seattle. The ads will run on bus-stop shelters, the rears of buses, phone kiosks and the tops of taxis; at gas stations; and on postcards that will be placed in restaurants around the city. The ads will also be featured in Time Out New York and New York magazine and broadcast on local radio stations. ...

http://cityroom.blogs.nytimes.com/2007/09/18/new-bike-safety-ads-urge-drivers-to-look-out/