NEW PED AND BIKE DATA COLLECTING TECHNOLOGY

-> A new crop of data collecting technology — including bike-counter totems, GPS-enabled smartphone apps and cameras that use machine learning — is enhancing more time-consuming, less accurate ways of counting people riding bikes and walking. Tech startup CTY designed Numina (http://bit.ly/1tqvimy), a camera bike and pedestrian counter because there is not a lot of data that helps justifies complete streets infrastructure. The data counting hardware is essentially a camera mounted 15 feet up on a light pole capturing video. Software is programmed to recognize and count patterns such as a bicyclist or walker crossing the screen. Numina can also track behavior on a given piece of infrastructure — where a cyclist rides on a street, whether they choose the sidewalk over the bike lane, spots pedestrians avoid and more. Some of the most exciting data is coming from companies such as Strava (http://bit.ly/1WNyrcp) and MapMyRide (http://bit.ly/1XWTGcC), which track routes via GPS units and smartphone apps, provide actual behavior, and can provide demographic data about users. http://bit.ly/24x0Fr1

from CenterLines, the e-newsletter of the National Center for Bicycling & Walking.

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