Is Cycling the New Golf?

BY RESONANCE

Cycling is much more than an amenity or a status symbol or a reason to buy, although it can be all those things. It’s wellness on two wheels. And wellness is, as the New York Post recently reported, the new cronut of travel and recreation. Compared to that, golf is child’s play.
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For us, the message was clear: increasingly, the future of recreational development – and, in the bigger picture, tourism – will be happening on two wheels, not in a golf cart.
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So while cycling fitness is edging out golf’s technical finesse as a status symbol amongst the leisure elite, cycling is also gaining ground as a lifestyle. The news is full of stories about bike lanes, bike sharing and Bike to Work. According to the League of American Bicyclists, commuting by bicycle increased nearly 50% between 2000 and 2011 – the time frame in which the oldest Millennials entered the work force. In the past five years, the number of golfers in the U.S. has dropped by 13%, according to the National Golf Foundation and there are a million fewer private golf club members today than there were in the early 1990s.
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