KEEP KIDS ALIVE DRIVE 25
The mission of
Keep Kids Alive Drive 25® is to end all deaths and injuries caused by speeding
on all roadways. Our target is zero deaths, zero injuries. To
do less is to accept and tolerate deaths and injuries to loved ones;
daughters, sons, mothers, fathers, brothers, sisters, aunts, uncles,
grandparents, and friends.
To accomplish our mission we work to educate and actively engage citizens throughout the United States in a common commitment to create safer streets in neighborhoods, and beyond, for the benefit of all. This includes pedestrians, cyclists, children-at-play, motorists and their passengers. We work with and through neighborhood groups, law enforcement, public health agencies, schools, city/county/state government, public works, businesses, safety organizations, and any and all civic organizations committed to creating safe roadways.
The campaign goal is to unite neighborhoods and communities throughout the U.S. with a consistent message about safe driving. Keep Kids Alive Drive 25® reminds each of us to check our speed and slow down as needed. Since we as drivers cause the problem of speeding in residential neighborhoods, and beyond, we must be actively engaged and committed to being the solution as well. Keep Kids Alive Drive 25® is a friendly reminder to slow down in a fast-paced world, as well as an invitation to take personal responsibility for our driving behavior.
For communities, it is imperative to send the message that, "Speeding will not be tolerated in our town!" Keep Kids Alive Drive 25® works to support this message by educating and engaging drivers, pedestrians, cyclists, residents, parents, schools, businesses, law enforcement, public works, and many others in making safer streets a reality. This is why we exist.
DID YOU KNOW?
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41,059 people – daughters, sons, brothers, sisters, mothers, fathers, friends – died on America’s roadways in 2007. That’s an average of over 112 deaths per day each and every day of the year. (National Highway Traffic Safety Administration (NHTSA) – 2008)
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4,327 pedestrians died while walking in neighborhoods or crossing streets in 2005. 500 of these deaths were children under 14 years-old. (NHTSA 2008)
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2,490,000 people were injured in motor vehicle incidents in 2007 (NHTSA 2008)
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The death rate on residential streets is over twice that of highways -measured per miles driven (NHTSA – 2005)
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Speeding Triples the Odds of Crashing (AAA Foundation for Traffic Safety - 2006)
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A pedestrian hit in a 30 mph speed zone is 3 times more likely to die than one hit in a 25 mph zone. (General Estimates Database of Police Reported Accidents – 1999)
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