Yahoo’s Purple Pedals

Start Wearing Purple, Yahoo!

Yahoo has a new ad campaign called “Start Wearing Purple“; the main theme song is Start Wearing Purple by the band Gogol Bordello. Great song.

Part of the new ad campaign is a set of custom-made bicycles, colored purple (Yahoo’s primary color), that automatically takes pictures and uploads them to Flickr (a photo-sharing website that Yahoo bought) with a mounted digital camera. The pitch: “Bikes + Flickr + GPS + Purple + holy moly”. The bikey contraptions will capture “the life of a bike” in various towns across America (San Francisco, New York, San Diego, Jersey City, and Bethel, Vermont) and a few spots around the world (Copenhagen, the UK, Sydney, and Singapore). ...

<a href="http://googlemapsbikethere.org/2008/09/15/yahoos-purple-pedals/">http://googlemapsbikethere.org/2008/09/15/yahoos-purple-pedals/</a>;

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Baltimore Spokes
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