Yahoo’s Purple Pedals

Start Wearing Purple, Yahoo!

Yahoo has a new ad campaign called “Start Wearing Purple“; the main theme song is Start Wearing Purple by the band Gogol Bordello. Great song.

Part of the new ad campaign is a set of custom-made bicycles, colored purple (Yahoo’s primary color), that automatically takes pictures and uploads them to Flickr (a photo-sharing website that Yahoo bought) with a mounted digital camera. The pitch: “Bikes + Flickr + GPS + Purple + holy moly”. The bikey contraptions will capture “the life of a bike” in various towns across America (San Francisco, New York, San Diego, Jersey City, and Bethel, Vermont) and a few spots around the world (Copenhagen, the UK, Sydney, and Singapore). ... <a href="http://googlemapsbikethere.org/2008/09/15/yahoos-purple-pedals/">http://googlemapsbikethere.org/2008/09/15/yahoos-purple-pedals/</a>;

by B' Spokes

Like most people I live a hectic life and who has the time for much exercise? Thanks to xtracycle now I do. By using my bike for daily activities I can get things done and get an hour plus work out in 15 minutes extra of my time, not a bad deal and beats taking the extra time going to the gym. In case you are still having trouble being motivated; the National Center of Disease Control says that inactivity is the #2 killer in the United States just behind smoking. ( http://www.cdc.gov/nccdphp/bb_nutrition/ ) Get out there and start living life! I can carry home a full shopping cart of groceries, car pool two kids or just get lost in the great outdoors camping for a week. Well I got go, another outing this weekend.
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